Obligation Hasbro, Inc. 5.1% ( US418056AU19 ) en USD

Hasbro, Inc.

89.2902 % ▼

Etats-unis

US418056AU19 ( en USD )

5.1% par an ( paiement semestriel )

14/05/2044 ( La date du prochain call est le 15/11/2043 )

Prospectus brochure de l'obligation Hasbro Inc US418056AU19 en USD 5.1%, échéance 14/05/2044

2 000 USD

300 000 000 USD

418056AU1

BBB ( Qualité moyenne inférieure )

Baa2 ( Qualité moyenne inférieure )

15/05/2026 ( Dans 96 jours )

Hasbro Inc. est une entreprise américaine de jouets et de jeux, connue pour des marques comme Transformers, My Little Pony, Monopoly, et NERF.

L'Obligation émise par Hasbro, Inc. ( Etats-unis ) , en USD, avec le code ISIN US418056AU19, paye un coupon de 5.1% par an.
Le paiement des coupons est semestriel et la maturité de l'Obligation est le 14/05/2044

L'Obligation émise par Hasbro, Inc. ( Etats-unis ) , en USD, avec le code ISIN US418056AU19, a été notée Baa2 ( Qualité moyenne inférieure ) par l'agence de notation Moody's.

L'Obligation émise par Hasbro, Inc. ( Etats-unis ) , en USD, avec le code ISIN US418056AU19, a été notée BBB ( Qualité moyenne inférieure ) par l'agence de notation Standard & Poor's ( S&P ).

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CALCULATION OF REGISTRATION FEE

Amount
Maximum
Maximum
Amount of
Title of Each Class of
to be
Offering
Aggregate
Registration
Securities Offered

Registered

Price Per Unit

Offering Price

Fee(1)
3.150% Senior Notes due 2021

$300,000,000

99.906%

$299,718,000

$38,603.68
5.100% Senior Notes due 2044

$300,000,000

99.817%

$299,451,000

$38,569.29

(1) The filing fee is calculated in accordance with Rule 457(r) under the Securities Act of 1933, as amended.
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Filed pursuant to Rule 424(b)(5)
Registration No. 333-195789

PROSPECTUS SUPPLEMENT
(To Prospectus dated May 8, 2014)

$300,000,000 3.150% Notes due 2021
$300,000,000 5.100% Notes due 2044

We are offering $300,000,000 aggregate principal amount of 3.150% notes due 2021 (the "2021 notes") and $300,000,000 aggregate principal
amount of 5.100% notes due 2044 (the "2044 notes" and, together with the 2021 notes, the "notes"). We wil pay interest on the notes
semi-annually in arrears on May 15 and November 15 of each year, beginning November 15, 2014. The 2021 notes wil mature on May 15, 2021
and the 2044 notes wil mature on May 15, 2044. We may redeem the notes in whole or in part at any time at the applicable redemption prices set
forth under "Description of the Notes -- Optional Redemption." If we experience a change of control repurchase event (as defined herein), we
may be required to offer to repurchase the notes from holders. See "Description of the Notes -- Repurchase upon Change of Control Repurchase
Event."
The notes will be senior unsecured obligations of our company and wil rank equally in right of payment with all of our other senior unsecured
indebtedness from time to time outstanding. The notes wil be issued only in registered form in denominations of $2,000 and integral multiples of
$1,000 in excess thereof.

Investing in the notes involves risks that are described under "Risk Factors" beginning on page S-7 of this
prospectus supplement.

Per 2021
Per 2044

Note
Note
Total

Public offering price(1)

99.906%
99.817%
$599,169,000
Underwriting discount

0.625%
0.875%
$ 4,500,000
Proceeds, before expenses, to us(1)

99.281%
98.942%
$594,669,000

(1) Plus accrued interest, if any, from May 13, 2014.
Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of the notes or
passed upon the adequacy or accuracy of this prospectus supplement or the accompanying prospectus. Any representation to the
contrary is a criminal offense.
The notes will be ready for delivery in book-entry form only through The Depository Trust Company for the accounts of its participants,
including Euroclear Bank S.A./N.V. as operator of the Euroclear System, and Clearstream Banking, société anonyme, on or about May 13, 2014.

Joint Book-Running Managers

BofA Merrill Lynch

Citigroup
RBS

Morgan Stanley
Lead Manager
SunTrust Robinson Humphrey
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Co-Managers

Scotiabank

ANZ Securities
BBVA

BNY Mellon Capital Markets, LLC
Huntington Investment Company

SMBC Nikko

The date of this prospectus supplement is May 8, 2014.
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No person has been authorized by us to provide any information or to make any representations other than those
contained in or incorporated by reference in this prospectus supplement, the accompanying prospectus or any related free
writing prospectus that we deliver to you and, if given or made, such information or representations must not be relied upon as
having been authorized. You should carefully evaluate the information provided by us in light of the total mix of information
available to you, recognizing that we can provide no assurance as to the reliability of any information not contained in or
incorporated by reference in this prospectus supplement, the accompanying prospectus or any related free writing prospectus
that we deliver to you. We are not making an offer to sell these securities in any jurisdiction where the offer or sale is not
permitted. Unless otherwise indicated, you should assume that the information contained or incorporated by reference in this
prospectus supplement and the accompanying prospectus is accurate as of the date on the front of this prospectus supplement
only. Our business, financial condition, results of operations and prospects may have changed since that date.
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TABLE OF CONTENTS

Page
Prospectus Statement

ABOUT THIS PROSPECTUS SUPPLEMENT
S-i
FORWARD-LOOKING STATEMENTS
S-ii
PROSPECTUS SUPPLEMENT SUMMARY
S-1
RISK FACTORS
S-7
USE OF PROCEEDS
S-10
CONSOLIDATED RATIOS OF EARNINGS TO FIXED CHARGES
S-11
CAPITALIZATION
S-12
DESCRIPTION OF THE NOTES
S-13
MATERIAL UNITED STATES FEDERAL INCOME TAX CONSEQUENCES
S-22
UNDERWRITING
S-27
LEGAL MATTERS
S-31
Prospectus

ABOUT THIS PROSPECTUS
1
WHERE YOU CAN FIND MORE INFORMATION
2
INCORPORATION BY REFERENCE
2
FORWARD-LOOKING STATEMENTS
3
HASBRO
4
CONSOLIDATED RATIOS OF EARNINGS TO FIXED CHARGES
6
USE OF PROCEEDS
7
DESCRIPTION OF DEBT SECURITIES
8
DESCRIPTION OF CAPITAL STOCK
18
DESCRIPTION OF DEPOSITARY SHARES
25
DESCRIPTION OF PURCHASE CONTRACTS AND PURCHASE UNITS
28
DESCRIPTION OF WARRANTS
29
FORMS OF SECURITIES
30
PLAN OF DISTRIBUTION
32
LEGAL MATTERS
34
EXPERTS
34
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ABOUT THIS PROSPECTUS SUPPLEMENT
This document is in two parts. The first part is this prospectus supplement, which contains the terms of this offering of notes. The
second part is the accompanying prospectus dated May 8, 2014, which is part of our Registration Statement on Form S-3 that we filed
with the Securities and Exchange Commission, which we refer to as the "SEC."
This prospectus supplement may add to, update or change the information in the accompanying prospectus. If information in this
prospectus supplement is inconsistent with information in the accompanying prospectus, this prospectus supplement will apply and
will supersede that information in the accompanying prospectus.
It is important for you to read and consider all information contained or incorporated by reference in this prospectus supplement,
the accompanying prospectus and any related free writing prospectus filed by us with the SEC in making your investment decision.
You should also read and consider the information in the documents to which we have referred you in "Incorporation by Reference"
in the accompanying prospectus.
In this prospectus supplement and the accompanying prospectus, unless otherwise stated, references to "we," "us" and "our"
refer to Hasbro, Inc. and its consolidated subsidiaries.
Capitalized names of brands and products are service marks, trademarks or trade names of Hasbro, Inc. or other persons.

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FORWARD-LOOKING STATEMENTS
This prospectus supplement, the accompanying prospectus and the documents incorporated herein by reference include
"forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"),
and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (collectively, the "Private Securities
Litigation Reform Act of 1995"). These "forward-looking statements" may relate to such matters as our product and entertainment
plans, anticipated product and entertainment performance, business opportunities, plans and strategies, financial goals, cost savings
and efficiency enhancing initiatives, business and marketing strategies, anticipated financial performance or business prospects in
future periods, including with respect to our planned cost savings initiatives, expected technological and product developments, the
expected content of and timing for scheduled new product introductions or our expectations concerning the future acceptance of
products by customers, the content and timing of planned entertainment releases including motion pictures, television and digital
products; and marketing and promotional efforts, research and development activities, liquidity, and similar matters. Forward-looking
statements are inherently subject to risks and uncertainties. The Private Securities Litigation Reform Act of 1995 provides a safe
harbor for forward-looking statements. These statements may be identified by the use of forward-looking words or phrases such as
"anticipate," "believe," "could," "expect," "intend," "looking forward," "may," "planned," "potential," "should," "will" and
"would" or any variations of words with similar meanings. We note that a variety of factors could cause our actual results and
experience to differ materially from the anticipated results or other expectations expressed or anticipated in our forward-looking
statements, including those detailed in the section of this prospectus supplement entitled "Risk Factors," as well as the documents we
file from time to time with the SEC, our most recent Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q and our
Current Reports on Form 8-K. You are cautioned that these forward-looking statements are only predictions and are subject to risks
and uncertainties. You should carefully review these risk factors and cautionary statements. We undertake no obligation to revise or
update any forward-looking statements, except to the extent required by law.

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PROSPECTUS SUPPLEMENT SUMMARY
This summary highlights selected information about us and this offering. It may not contain all of the information that is
important to you in deciding whether to purchase the notes. We encourage you to read the entire prospectus supplement, the
accompanying prospectus, the documents that we have filed with the SEC that are incorporated by reference and any related
free writing prospectus prior to deciding whether to purchase the notes.
Hasbro, Inc.
We are a branded-play company dedicated to fulfilling the fundamental need for play for children and families through
creative expression of the Company's world class brand portfolio. From toys and games to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro executes its brand blueprint in all of its operations. At
the center of its brand blueprint, Hasbro re-imagines, re-invents and re-ignites its owned and controlled brands, and imagines,
invents and ignites new brands, through toy and game innovation, immersive entertainment offerings, including television
programming and motion pictures, and a broad range of licensed products, ranging from traditional to high-tech and digital, under
well-known brand names structured within the Company's brand architecture.
The Company's brand architecture identifies franchise brands, challenger brands, gaming mega brands, key partner brands
and new brands. The Company's franchise and challenger brands represent Company-owned brands which if not entirely owned,
are broadly controlled by the Company, and which have been successful over the long term. Franchise brands are the Company's
most significant owned or controlled brands which it believes have the ability to deliver significant revenue over the long-term.
Challenger brands are brands which have not yet achieved franchise brand status, but which the Company believes have the
potential to do so with investment and time. The Company's franchise brands are LITTLEST PET SHOP, MAGIC: THE
GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, while challenger brands include
BABY ALIVE, DUEL MASTERS, FURBY, FURREAL FRIENDS and PLAYSKOOL. The Company's gaming mega brands are
BOP IT!, CONNECT 4, ELEFUN & FRIENDS, JENGA, LIFE, OPERATION and TWISTER. Hasbro also seeks to imagine,
invent and ignite new or archived brands offering engaging branded play experiences. In addition to product offerings under
Hasbro-owned brands, or brands which if not entirely owned are broadly controlled by the Company, offerings may also include
products which are branded and developed under key licenses. Significant partner brands include BEYBLADE, MARVEL
characters including SPIDER-MAN and THE AVENGERS, ROVIO, SESAME STREET and STAR WARS product offerings.
Both MARVEL and STAR WARS are owned by the Walt Disney Company.
Our innovative product offerings encompass a broad variety of toys including boys' action figures, vehicles and playsets,
girls' toys, electronic toys, plush products, preschool toys and infant products, electronic interactive products, creative play and
toy-related specialty products. Games offerings include action battling, board, off-the-board, digital, card, electronic, trading card
and role-playing games.
As part of our brand blueprint, we seek to expand our brands through entertainment, including television and movies, digital
gaming and out-licensing. Hasbro Studios LLC ("Hasbro Studios"), our wholly-owned production studio, produces television
programming primarily based on our brands and distributes such programming globally. Domestically, Hasbro Studios distributes
television programming to Hub Television Network, LLC, a joint venture between the Company and Discovery Communications,
Inc., which operates a cable television network in the United States dedicated to high-quality children's and family entertainment.
Hasbro Studios also distributes television programming internationally to broadcasters and cable networks as well as on various
digital platforms like iTunes and Netflix. In July 2013, the Company acquired a 70% majority stake in Backflip Studios, LLC
("Backflip"), a mobile game developer, which allows us to leverage Backflip's

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existing and new intellectual properties while also extending our own brands through mobile digital gaming. Lastly, we license
certain of our trademarks, characters and other property rights to third parties for use in connection with digital gaming, consumer
promotions, and for the sale of non-competing toys and games and lifestyle products, or in certain situations, to utilize them for
toy products where we consider the out-licensing of brands to be more effective.
Corporate Information
Hasbro, Inc. is a Rhode Island corporation organized on January 8, 1926. Our principal executive offices are located at
1027 Newport Avenue, Pawtucket, Rhode Island 02861 and our telephone number is (401) 431-8697.

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The Offering
The following contains summary information about the notes and is not intended to be complete. It does not contain all
of the information that may be important to you. For a more detailed description of the notes, please refer to the section
entitled "Description of the Notes" in this prospectus supplement and the section entitled "Description of Debt Securities" in
the accompanying prospectus.

Issuer
Hasbro, Inc.

Securities Offered
$300,000,000 aggregate principal amount of 3.150% Notes due 2021 (the "2021
notes") and $300,000,000 aggregate principal amount of 5.100% Notes due
2044 (the "2044 notes" and, together with the 2021 notes, the "notes").

Maturity
The 2021 notes will mature on May 15, 2021, and the 2044 notes will mature on
May 15, 2044.

Interest
Interest on the notes will accrue from May 13, 2014. Interest on the notes will
be payable semi-annually in arrears at the rates set forth on the cover page of
this prospectus supplement on May 15 and November 15 of each year,
commencing November 15, 2014.

Optional Redemption
Prior to March 15, 2021 (two months prior to their maturity date), we may
redeem the 2021 notes at our option, at any time in whole or from time to time in
part, at a redemption price equal to the greater of:

· 100% of the principal amount of the 2021 notes being redeemed; and

· the sum of the present values of the remaining scheduled payments of
principal and interest thereon (not including any portion of such payments of
interest accrued as of the date of redemption), discounted to the date of

redemption on a semi-annual basis (assuming a 360-day year consisting of
twelve 30-day months) at the Treasury Rate (as defined in "Description of the
Notes -- Optional Redemption"), plus 15 basis points.

In addition, on and after March 15, 2021 (two months prior to their maturity
date), we may redeem the 2021 notes at our option, in whole at any time or in

part from time to time, at a redemption price equal to 100% of the principal
amount of the 2021 notes to be redeemed.

Prior to November 15, 2043 (six months prior to their maturity date), we may

redeem the 2044 notes at our option, at any time in whole or from time to time in
part, at a redemption price equal to the greater of:

· 100% of the principal amount of the 2044 notes being redeemed; and

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